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  • Study Conducted by The Wall Street Journal

    According to a study conducted by The Wall Street Journal, was evaluated and discussed the wide range of cookies and other technologies that many companies are using to track Internet users.

    The study shows that monitoring of consumers has become ubiquitous and more profound than many, with the exception of a handful of people at the forefront of the industry realize.

    1. The study found that the sites most visited by Americans, among which are those global sites accessed by millions of Latin Americans settled parts tracking technologies in the computers of visitors, usually without warning.

    2. The tracking technology is becoming more intelligent and increasingly intrudes on the privacy of users.

    3. The profiles of individuals that are constantly updated are bought and sold in markets like stock exchanges. These have appeared in the last 18 months.

    Currently this technology is transforming the Internet economy. Previously, advertisers buy ads on specific web pages, now pay extra to put the messages clearly defined targets.

    This is not new and even you seem to be valid, but what happens when an insurance company obtains sensitive information about you and will increase premiums? What happens when an employer in addition to its Curiculum Vitae has additional information about their sexual preferences and denied employment?

    They seem the stuff of science fiction but are going, if you want to test, look now at the ads that appear next to your mail in Gmail, for example, and you’ll see that much of what you are interested in advertising.

    In my case I live tracking information related to travel, business, personal finance and entrepreneurship. That’s the advertising that bombards me constantly.

    Although they say that more than advertising are giving me a service. What do you think?

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