New technologies and small enterprises: the silent revolution
Surprisingly imaginative and innovative capacity of small and medium enterprises in the use of Internet and ICT in general. Although often spoken of the negative effects of globalization, the truth is that every time we see a new generation of entrepreneurs immersed in the idea of ??the need to continuously innovate. This philosophy is key to the survival of small businesses. A key to enter the competition in a market increasingly demanding and fast in incorporating the changes.

Open source philosophy and ideas open
On the Internet it is irrelevant that the ideas are original or not. What is important in the philosophy of “open source” is to further develop an idea where others left off. An apparent disorganization productive around the chaos that seems to work quite well, judging by the results. The symbol of the browser Firefox, faster and more secure than Microsoft Internet Explorer , adds hundreds of free applications that developers are responsible for half the world to put on the network. Martin Varsavsky proposed revolution via FON WiFi sharing a cable or ADSL and inviting users to enjoy wireless access to telephone or Internet connection anywhere in the world.

Operators, large telecommunications companies, software giants were unable to imagine the technological advances introduced with great benefits would end up putting at risk its supremacy through the development of a dispersed and unorganized community located in tens of thousands of cities across the globe.

Today, even the university as MIT temples embrace this approach. His Open Course Ware comes to represent a university with glass walls where their teaching is shared with the rest of the world and inviting other universities to participate actively in the project. While experts from around the world participate spontaneously and anonymously in the Wikipedia encyclopedia biggest multilingual network.

Small businesses
Turning to small businesses, this philosophy seems to favor their ability to compete in the era of globalization. Cost savings software carries the potential must be added to adapt the ideas to the realities of time, place, sector, business, market … that characterizes the environment of each company.

It is true that many small companies make basic mistakes, even when making web pages (full of flash, corporate irrelevant concepts, etc.). But so is that the system is providing mechanisms to palliate or correct these deficiencies. An example is the contextual advertising system Adwords , or auction of search terms on Google (now imitated by other search engines), one of the most efficient, cheap and smart advertising systems that, in my humble opinion, eventually sweeping the advertising market conventional.

Investment companies with a very small start their ideas and their successes are silent. No need to explain the reasons. Only six years ago did the opposite. Utopian goals were exaggerated, were broadcast traffic and revenue exist, in order to attract the attention of investors eager to participate in the new gold. Hard to forget that until Telefónica participated in acquiring technology bubble that a company like Lycos and 12,500 million dollars to sell three years later for only $ 100 million.

Today there are many small businesses have learned the value of discretion, the continuity and the bets in the medium and long term. No longer are the major players. They are young entrepreneurs who sell oranges on the Internet, organic products, kitchen utensils, organize the small business, promote a system of irrigation and water saving, managing a country hotel, run a virtual real estate, promoting adventure travel or legal advice on line …

In Spain, the Internet has benefited from active policies and a relevant part of the indicators now place us at the tail of the development of information society in the EU. But the innovative potential in a linguistic market of 400 million people and entrepreneurs are still there. There are some reasons for optimism.

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