Other factors fuelling this interest and growth in the Northeast’s property market include

- Internationalmarketingcampaign to draw investor’s attention to the area

- Growth in the Brazilian middle class (upper middle)whom are alsoinvesting in this property market

- European companies are investing in hotels, the tourist interests, and real estate sectors in the Northeast

- Major investments in improving the infrastructure including the airports resulting in increased direct flights to the country reducing12 hour flights to 7 hour trips

- The upcoming two major international sporting events to be held in Brazil, the World Cup in 2014, and the Olympics in 2016; are major attractions to this country. These events are attracting the international community to the country.

These activities are exposing the Northeast of Brazil and are attracting people from all over the world and specifically Europe.

For many the beautiful and tropical environment, year round sunshine and comparison cost of living is very attractive. Visitors to the Northeast are becoming residents with second homes and some people even choosing to relocate. This trend is drivingan increase in European tourism to the region and in turn a growing number of European’s acquiring Brazil investment property.

North East Brazil – Tourism Hotspot

The north east coast of Brazil is a famous domestic and international tourist hotspot with the region south of Joao Pessoa proving particularly attractive due to the year round sunshine, cooling breeze, warm temperatures and magnificent beaches.

Joao Pessoa – A Premium Location

The coastal city of Joao Pessoa, the state capital of Paraiba, is one of the safest cities in Latin America and is ranked the 2nd Greenest City in The World.

For those who like a warm year around climate and beautiful surroundings they can find it in Joao Pessoa. Temperatures range between 22 to 30 degrees centigrade day and night and winter lasts from May to August yearly with warm temperatures throughout.

Strategically positioned directly between two host cities for the 2014 Football World Cup (Natal and Recife) Joao Pessoa will directly benefit from the high speed road infrastructure currently underway connecting both Recife and Natal with Joao Pessoa city, reducing the time from Natal and Recife International airports by over 30%.

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