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  • Business plan for estate agency

    Business plan for estate agencyIf you are still considering starting your own real estate firm , today I present a business plan for an estate agent which I am sure will help you make the best decision.

    The main ingredients for success in this business are excellent sales skills, ability to form a good base of customers and are eager to work. In the first 2 parts of this series we talked about:

    The fundamental qualities of Realtors
    The different approaches that you can give your project real estate business in this segment .

    As mentioned initially, although in this business can earn very good money, too much optimism should not obscure the fact that also needs to be a tireless worker and very persistent to succeed. Your business plan should basically consider the following 15 steps:

    Register as a Licensed Broker. No need to be a registered real estate broker authorized to start a real estate company , however it has significant advantages that will help you relate better in the medium and thus reach a larger base of customer data.

    Define the services provided. You can start with some services and get your portfolio gradually expanding. You can focus on rents and leases , purchase and sales or investment management. Define the area you intend to work . residential, commercial, industrial, tourist or combinations according to your ability to trade.

    Defines how to lend your services. ‘ll have a separate room, rent an office or work online.
    It defines quality of service provided. From the beginning you must have a commercial approach to ensure total satisfaction to your customers so that they will recommended. How will you be able to compete against other agencies in your environment?

    Investigate who your competition. Be sure to know the competitors in your region, what services do you offer?, what are your fee rates? and above all, what factors define differentials that will make you stand out.

    Make a financial plan or budget. This should consider how much initial investment requirements. How much will your monthly fixed and variable costs and also should include a financial cushion to keep your business running during the months or lower to support the unexpected. Further considers that the balance point for a company that starts is approximately 3 years. Approximate period in which the initial investment is recovered.

    Define staff need to get started. This is very important and should be seen within the initial budget and monthly expenses. Initially you should include: a secretary (assistant), vendor fees, your own salary as general manager, IT and messaging support (the latter two can be contracted for services).

    Establish a plan of salaries and commissions for your sales consultants. It is imperative to develop a fee policy for your advisors who are the engine of your business. You must determine if working with a base salary plus commissions or commission only. This is different in each region must fairly compensate the sales job to encourage continued growth.

    Define the furniture that will image to your agency. The image is important in any business but especially in real estate especially if you have to deal with investors and high income people. Your initial investment should include the right furniture to convey this image. You must also include computer equipment you’ll need for the proper functioning of your business.

    Develop a budget for advertising investment. Your promotion and sales strategy must be supported by a media investment budget to allow you to attract customers to negotiate properties. It is important to have a provision for regular advertising investment ranges from 2% to 4% of monthly sales.

    Develop a strategy for promotion and sales. In conjunction with your vendors and your marketing consultant should constantly develop and renew your promotional and sales strategies to reach the target market to pick up and drop properties. The most common and provide the best results include outlets in shopping centers, patterns in local newspapers, radio spots, magazine and mobile promotion. Within this strategy should consider the costs (annual) sales training and training for your staff.

    Performs all registration procedures of your business. Whether you choose to work as a sole trader or through a corporation, you’ll need advice from a professional, all procedures related to the constitution of your real estate agent as business registration, licensing or local license to open, formal registration of the company, deposit the initial capital, tax and business licenses in your city. Surely it will be necessary to process a patent trading, processing of invoices, receipts and all the necessary paperwork for your optimal performance in the middle. And if you hire staff, certainly need to consider: social insurance enrollment and records in the ministry of labor.
    Consider the loan payments. It is likely that at the beginning you need financial support from a bank or credit union to provide initial capital. Loan whose payments you should consider in your fixed monthly expenses budget should include fertilizers principal and interest during the time the loan is being paid.

    Defines whether you need to invest in a franchise. The administration of a real estate agency in essence very much like any other business, yet one of its peculiarities is that you can start acquiring a franchise which carries some important advantages such as reduction in risks posed by not knowing the business or the market and have the advice, experience and training from the franchisor. However, the initial investment to acquire the franchise and the entire operating system is usually much higher. Hence the importance of defining from the outset the model with which you want to start your business.

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