A new business always goes on the hunt for capital, customers, market shares or partners. But maybe the person who can help is someone who is extremely busy so we can barely five minutes of your time to expose him an idea. What to say or not say in so little time? That’s one of the situations that cause anxiety to many entrepreneurs.

If that is the case for Guy Kawasaki, new media guru, entrepreneur and co-founder of Alltop, gives us some brief tips for you to not make the fool of his life and can explain in 30 seconds of your business going.

These are the recommendations. To do that Kawasaki recommends golden rule of journalism: the 5 Was, English What, Why, Who, When and How and Where the corollary.

What would be the one in Castilian, WHY, WHO, WHEN, WHERE AND HOW. With this simple breakdown you can do a presentation but will have to focus on nothing but What, Why and How.

1. What? Explain that is what makes your company or business fundamentally. Is it a hardware? “Software? “Service? A “Web site? Did I? Do you eat? See?

Statements such we are a software company, we are a service provider or have a web site that displays news, work perfectly well.

Do not use jargon that parents or your grandmother can not understand.

2. Why? Explain why you are right there: What solves problems? What opportunities are created? What prevents bad things? What makes good things possible?

And when you speak please keep your grandfather or father in mind.

3. How? Explain the how does what he does, what kind of technology used, what kind of materials used and what kind of people you hire. Again try to be as clear and simple explanations.

If you can do this well, is likely to give you the time to explain the who, when and where. Done that’s all, if you want it tested.

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