For many reasons. Suppose you want to sell tires for bicycles. Where is your market? Who are your customers? Will provide a venue for heavy transport trucks? Do anything to offer housewives? o Maybe would open a store next to a highway where bicycle travel is dangerous? Of course not! Of course, this approach is obvious, but aims to illustrate the importance of effectively locate and identify what and where your potential market.

The reason why many businesses fail is because they have a bad product or because the business itself is bad. Many businesses simply because they started badly ends badly. Make a market survey may be more simple and affordable than you think and do is a job well worth it:

1. Make a personal tour through the area. The first council recommended to start a travel market research is the area where you plan to personally locate your business. Preferably someone else’s acompáñate your full confidence that you know the purpose of your journey to help you visualize important details. This tour aims to identify: businesses similar to yours that already exist on the perimeter or businesses that offer complementary services. Analyze their locations and schedules. Look how many people attend and try to guess if their clients are satisfied or dissatisfied. In short, a tour of the area will reveal important information and ideas for your project that may not have considered.
2. Make polls. Prepare a survey to detect and measure you demand for your product or service in the area where are you going to locate you. The survey should be short, concise and questions should be raised so as to reveal the interest of the people. Remember that people’s time is important so that your survey should be no more than about 10 to 15 questions can be answered in a couple of minutes (maximum). It is also recommended that you avoid embarrassing questions, embarrassing or ask your data private respondents, which could result in a rejection with consequent negative effects. Select a reasonable sample that allows you to measure public opinion significantly.
3. Customer uses a disguise. You can talk to a friend, partner or associate to help you do the research work presented in a disguised form in the premises of your competitors like a customer. The aim of this investigation is to determine: what price products or services, opening hours, customer service quality, value-added aspects, product quality and other important element that you should know before launching your own business. This type of strategy has excellent results and is often called Mystery Shopping.
4. Make calls to seek information. Another interesting way to gather information is by calling your competitors. With one call you can get much important information as we have mentioned and in addition you will measure the level of effectiveness of its sales consultants. Remember that the quality of your sales force is very important for success in promoting a product.
5. Analyze your advertising resources. Search and apply all advertising material related to products and services offered by your potential competitors, newspaper ads, brochure, catalogs, website and if you can analyze the presentation of their products.

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